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Thinking from the people doing the work.
Practical perspective on WebOps, RevOps, AI, and what it takes to run platforms that cannot fail — written by senior practitioners who are on stage, in the code, and shaping where the web goes next.
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Making room to play: what I brought back from UNBOUND
My biggest takeaway from HubSpot Unbound 2026 is that access to information no longer sets teams apart. Consistent practice does. Teams that…
Read articleAI tool sprawl and how to avoid the accidental frankenstack
Mary Shelley’s gothic-era classic Frankenstein is a prime read every Halloween. This year, though, the story of a scientist whose greatest creation…
Read articleGoogle Tag Manager update 2026: what it means for your website
On August 20, 2026, Google announced a major update to Google Tag Manager (GTM) and the Google tag (gtag.js). It is one…
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Google’s AI optimization guide is here. Most of it should sound familiar.
Google published its AI optimization guidance, and the message is calmer than the discourse around it. AI Overviews and AI Mode, Google says,…
Read articleHow to turn event participation into AI search authority
The tactical playbook: Before, during, and after
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The budget case for events just changed
Why the old ROI argument was losing — and the new one wins
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Why your best-performing campaigns are probably your worst
I've spent much of this year looking at marketing dashboards that don't align with the businesses behind them. The cost per lead…
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Brighton SEO 2026: Two days that sharpened how I think about the next era of search
I came into Brighton SEO this year with a working theory and left with it sharpened, validated, and pushed further than I'd…
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7 revenue-critical AEO Metrics for Marketers
Move your reporting away from vanity signals and toward metrics that matter
Read articleExplore the hub
Four ways we share what we know.
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Short, practical pieces on WebOps, RevOps, AI, and the decisions that keep high-stakes platforms healthy.
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